Comparative Analysis

Over the 5 music blogs analysed, it is evident that there are some similarities and differences.

SIMILARITIES

All blog posts have an avenue to their social media accounts to acquire lead captures, however, Music Feeds and Pigeons & Planes have a stronger social media presence for communication. In addition to similarities, all posts have accurately targeted their audience with use of language and topics.

DIFFERENCES

All blog posts included the lowest forms of media, images, however ‘Music Feeds’ and ‘Potholes in my Blog’ have enhanced theirs with video and audio content to grasp and communicate more effectively with viewers. In addition, ‘Pigeons & Planes’ and ‘Potholes in my Blog’ have a layout that gives readers the option to read older and newer posts, pushing for more traffic unlike ‘Music Feeds’.

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