Blog Post 5

Kendrick Lamar – To Pimp A Butterfly TDE: 2015

Screen Shot 2015-07-05 at 10.21.00 pm‘Potholes in my Blog’ is an independent music and culture blog.

The ‘Kendrick Lamar – To Pimp A Butterfly TDE: 2015’ was posted on March 20th, 2015. After viewing the websites recent posts section, it is apparent that the site could improve on its activity with the most recent being in the month of April. With an abundance of music news the website will lose followers to competitors.

The heading, in top fold, gives a clear brief on the blog post, however it is not creative to capture potential readers. This coincides with SEO, as this review will not be easily found and can be lost within the general search. The positive drawn from this is the date marked, making it a specified search .

The review is a heavily constructed subjective review. There is a theme of rhetorical questions to maintain the readers interest and the in depth analysis produces an informative high caliber review; the knowledge on the subject is evident.Screen Shot 2015-07-05 at 10.00.19 pm

In relation to media, an appropriate image of the album artwork has been included. The post is also complete with an illustrated star review, maintaining a review format and giving a unique touch.

The layout is clever, once the post is finished an option to read a newer or older post is available as an easy link, pushing for more traffic on other related blog posts.

Screen Shot 2015-07-05 at 9.55.45 pm

In conclusion, ‘Potholes in my Blog’ does not offer a subscription, eliminating the chance to stay in contact and gain loyal followers. This puts the website at a disadvantage; the other blogs analysed excel in this area with superior lead capturing options for readers. In addition, the social media platforms are not clearly labelled. On a positive, the website is connected to Facebook & Twitter and has a simple and convenient solution for readers to comment using their account.

The analysis on this music blog post manifests ineffective digital communication to its audience. >


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