Blog Post 3

Need To Calm Down? Try Listening To Punk And Heavy Music

Screen Shot 2015-07-05 at 10.18.51 pmPigeons & Planes is an operating music discovery website that contributes posts towards all genres.

The ‘Need To Calm Down? Try Listening To Punk And Heavy Music’ is a recent post, dating to June 26th, 2015, showcasing the sites activeness.

The heading, in top fold, is interesting by including a rhetorical question for readers; this instantly gets them thinking, grasping their attention. It also contains irony, intriguing the audience and further guiding readers to the blog content. In addition, the title is SEO friendly, using specific genres of music to notify the market.

Screen Shot 2015-07-05 at 9.49.05 pmDelving into the post, the author writes in first person to build a personal connection and bond. Further on, SEO is repeated with heavy metal/scream bands being added and with #musicindustry & #punk hashtags being used.

The blog content is informative and is justified with University of Queensland conducting research on the topic, making it a reliable and trusted source. There are direct quotes from the professionals, hyperlinks provided to allow readers to allow readers to further educate themselves and use of simple language; the topic discussed is complicated science and it has been universally explained to cater for a broad audience.

The blog contains a quirky GIF, a file supporting an animated image, in summary of the post. This is a visually appealing element that will hold communication with the audience by drawing positive emotion. In addition to this, the photo used is credited.

The layout is clever, once the post is finished an option to read a newer or older is available as an easy link, pushing for more traffic on other blog posts.

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In conclusion, ‘Pigeons & Planes’ offers a subscription to their newsletter to capture leads and is connected to various media platforms that are clearly labelled on the site. These platforms include Facebook, Twitter, Instagram and Soundcloud. By having this array, it leaves a huge potential to gain more followers with their outreach and the readers ability to share and spread their content to their contact list.

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The analysis on this music blog post manifests effective digital communication to its audience.

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